Diddy wrote a letter to corporate America asking for them to spend fairly with Black owned media.
He said GM spent $3 billion in advertising in 2019 but only spent $10 million with Black owned media.
He wrote, if the Black community represents 15% of your revenue, Black owned media should receive at least 15% of the advertiser spending.
Then Twitter reminded Diddy all the times he didn’t properly compensate his own artists.
Is this a good example of good message, wrong messenger?